Digital Currencies Are Evolving — And So is Localcoin
- By Localcoin
- August 5, 2021
At Localcoin, our mission is to provide a simple, secure buying and selling experience of digital currency for customers across North America. From running North America’s largest Bitcoin ATM network to our online retail platform, we are constantly seeking to innovate in the blockchain infrastructure space. Welcome to our blog, where customers can educate themselves on the world of cryptocurrency, learn more about our company vision and more!
Since 2017, our primary goal has been to encourage and facilitate the buying and selling of cryptocurrencies across North America. We offer hassle-free, equitable access for new and experienced crypto-enthusiasts, without any unnecessary gatekeeping. We believe that anyone should be able to buy and sell crypto conveniently and securely whenever they want, without limitations. And with our dynamic, expanding offerings including 500+ terminals in Canada and the U.S., we give our customers the power to do just that.
As a future-focused brand, we’re always listening and seeking to evolve in order to push the industry forward and serve our customers better. In order to continue doing what we do best in the most compelling way possible, we’ve updated our branding to better reflect who we are and where we are headed. Ultimately, the following changes are about aligning our brand with our values and delivering an enhanced experience for our customers.
Say Hello to the New Localcoin Logo
The new Localcoin logo boasts our new signature orange colour in a refreshing way. By creating a new logo that features a simple-yet-recognizable symbol, we hope to improve brand recognition and ultimately, make it even easier for customers to find our Bitcoin ATMs in their communities. We’ve also updated our map of ATMs to feature the new logo as a pointer. This strongly represents what Localcoin stands for and will help us achieve our goal of expanding in an accessible, customer-centric fashion going forward.
We’ve Adopted Inter as Our New Typeface
Inter is a contemporary typeface that is simple yet distinctive. Featured on our website and on all of our marketing materials and products, this new typeface will be the standard for how our customers interact with and recognize our brand going forward. Clean, streamlined and user-friendly, adopting Inter is about matching form and function, adhering to our brand values and establishing a fresh new aesthetic.
We’ve Updated Our Signature Orange
Local Orange is our updated, primary brand colour. This bright shade is timeless, bold, and easily recognizable for new and returning customers alike. The updated Local Orange will become a staple on our Bitcoin ATMs across North America. We’ve modernized Local Orange in order to further establish the Localcoin brand as one that’s both bold and exciting, and polished and professional. We’ve also introduced a rich, navy shade to our branding for a striking contrast. Together, these colours create an eye-popping yet professional aesthetic.
We’ve Revamped the Localcoin Website
The Localcoin website has a whole new look, and we’ve made some major updates that will improve site performance and user experience. We’ve made our site faster and lighter, using less of our user’s data and time. We’ve also improved site security in order to avoid downtime. Plus, our modernized backend system will make it easier for us to add new features and services in the future. Most notably, we’ve migrated from Wordpress to a new system for a more SEO-friendly site architecture, improved site performance and speed. Overall, this revamp will lead to a more seamless and intuitive user experience going forward.
Our New Look and Feel Is Just the Beginning
The perceptions and use cases surrounding digital currencies are changing everyday. It’s our belief that our company must evolve at the same time. As we continue to expand and improve our product and service offerings, we hope to further establish Localcoin as a reliable, trustworthy industry leader and enabler in the cryptocurrency space — one that works toward changing the narratives and misconceptions around the legitimacy of cryptocurrency. Our rebranding initiative signals our arrival as an industry leader that is paving the way to make cryptocurrency easier, more accessible and more convenient for everyone.